Centering Community in Nonpartisan Electoral Campaigns: Case Study of Parent Voices Oakland and the Alameda County Measure A Campaign

In 2019, Innovation Network partnered with Community Change and Parent Voices Oakland to conduct a case study telling the story of the YES on Measure A campaign, a June 2018 ballot initiative to fund early childhood education in Alameda County, California. While the measure failed to pass, the campaign made important gains for early childhood education in Alameda County. The case highlights the experience of one community organization, Parent Voices Oakland, which exemplifies the challenges, tensions, and benefits for community organizations engaging deeply or for the first time in nonpartisan electoral work.